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Contact us 0800 368 7694 (UK) or +44 203 286 6824 or [email protected]

Eileen Penman

A California native, Eileen moved to London in 1990 to work as a college counsellor at The American School in London.  During her 16 years at ASL, Eileen served as chair of the ECIS Guidance Committee for 10 years, organising professional development programs for counsellors in international schools and speaking regularly at the annual conferences of CIS and OACAC.  In 2006 she was given the ECIS award for Promotion of International Education.

Eileen left ASL in 2006 to work as a consultant, based in Cambridge.  She continues to work with students applying to universities in the US and UK, as well as representing the College Board’s interests in Europe [NB: College Board owns the SAT].  In recent years she has served as a long term consultant at St John’s International School in Waterloo, The International School of Brussels, and The International School of Prague.

Students tend to be full of questions even if they are “experienced” so the consultation is guided by what they want to learn and discuss.


  • Initial 2 hour consultation: £500 (+ any travel)
  •  £4,500 for UK application only (includes all of the services below applicable to UCAS applications).
  • £9,000 – serves as retainer (whether in last couple of months right up to deadline or for the two to three years before applications are due). May include only US applications or a combination of both US and UK applications (may include any and all of the above services – unlimited hours of talk, advice, essay or personal statement guidance, application writing (UCAS, Common Ap and/or supplemental application sections), sorting out references, scholarship applications, tests (SAT scheduling etc), soup to nuts starting immediately and going through the entire application process). All inclusive of services as above, whether for US or UK applications or both.

Dr Lisa Freedman

Dr. Lisa Freedman, BA, MA, PhD, is an experienced education consultant and analyst, who writes regularly about the UK education system in the national press and has a trusted reputation working with international clients, private individuals and leading corporations.

She attended school in Canada and London, and holds a PhD in education from the UCL Institute of Education, the world’s leading centre for education research.

Her understanding of the education system has also been informed by her experience as a parent. She has two sons, who have attended leading universities in the UK at both undergraduate and post-graduate level.

Dr. Freedman focusses on giving bespoke advice to applicants to UK universities at foundation, undergraduate and post-graduate level, offering a service tailored to individual needs. She also offers a stand-alone Personal Statement service to help applicants already decided on their subject and university choice to ensure their applications stands out in a competitive field.


This is a bespoke service, which, after an in-depth consultation with the student, provides all the information necessary to choose courses and universities that are right for them. As well as for students applying for undergraduate degrees, this service works well for those looking for admissions to: International Foundation Programmes, Master’s degrees and vocational qualifications, such as the Graduate Diploma in Law (GDL). The service involves: an initial face-to-face, telephone or Skype consultation with the student lasting about an hour; a follow-up written report detailing courses and universities suitable for the student; assistance constructing a Personal Statement, which will ensure the student has the best possible chance of a place at their selected universities; unlimited telephone, Skype or email support until the student has confirmed a place at university they are happy with (within one academic year).


This service works best for those who have decided to apply to Oxford or Cambridge 18 months in advance of entry. It involves: an initial face-to-face, telephone or Skype consultation with the student lasting about an hour to discuss their subject choice; a follow-up written report providing a detailed breakdown of the entry procedure, including a list of courses and colleges to prioritise and dates for Open Days, college and subject Visits; suggestions for extra-curricular activities and wider reading to enhance the application; a further Skype or telephone consultation prior to help with preparation of the first draft of the Personal Statement; guidance on preparation of any subsidiary statements; telephone and Skype guidance about interview practice and additional reading in the run up to subject-specific tests and interview.


The Personal Statement is one of the most important means of conveying why an applicant wishes to study a specific subject. Most students have little experience of this form of writing, and guidance about what to include and how to construct a statement can often make a significant difference in ensuring their application stands out in a competitive field.

This service is intended for those who have already decided on their subject and university. It involves: an initial one-to-one one-hour consultation on the telephone or on Skype to explore how the student’s current experience, extra-curricular activities and academic attainment relate to their application; provision of a template to work from based on the information the student supplies in the consultation; an edit of the first draft of the student’s statement; a second edit of the statement once it has been submitted to the school for comment.


This one-hour telephone consultation is intended for students in Year 11 (or its international equivalent) to discuss how their A Level/IB subject choices relate to their university application, allowing them to ensure that decisions made at this stage do not preclude options further down the line.


  • £4500 for applications to UK universities
  • £4500 for Oxbridge application service
  • £1200 for Personal Statement Advice 
  •  £180 for A-Level Subject Choice Guidance

Contact us at: [email protected] or 0800 368 7694 (UK) or +44 203 286 6824 from overseas to speak to our administrator.

Your child – nothing matters more


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