Skip to main content

Family looking at tablet device | The Good Schools Guide

Whether you’re a new parent deciding where to send your precious first born for reception, looking for a much needed change of scene for sixth form or searching for a new school due to relocation, the first step on the ladder to finding a school is getting under its skin with a visit, right? With schools currently carefully controlling who enters the school gates – and with no certainty as to when they will open fully to visitors outside of the immediate school community – ‘Virtual Open Days’ have become commonplace for parents in the process of choosing a school for their child.

Clearly nothing can quite beat that intuitive feeling you get when you cross the threshold of a school, walk the corridors and breathe in the atmosphere; the connection you make when you shake hands with the head or the little heart-skip you get when you realise you want your three year old to grow up to be just like that sixth-former. But, out of necessity, virtual tours are here to stay, so what should you expect and how do you get the most out of them?

At any time of the year, a school’s website may carry glossy promotional videos and interviews with the headteacher but for a virtual open day during the Covid-19 crisis, parents should expect to be able to gaze a little further into the heart and soul of a school. As the virtual open day is a new tactic for schools, most are still feeling their way until they alight upon the perfect formula. Each school has its own way of doing things but a close digital reproduction of the sights and sounds of their traditional open days seems to be the general aim. Large senior independent schools have a lot to show off – from professional theatres to Olympic-size swimming pool – and the budget to do so, whereas little prep schools may want to play more on small class sizes and a nurturing environment. As a result, parents might anticipate the length and depth of a virtual open day to tally with the size and riches of the school in question.

Is an online open day just like the real thing?

As with the true open day experience, parents should expect to register on the day, or ahead of time – the school will want to keep in touch with any interested parties – and you will be sent a schedule, along with web links and access codes for any of the features not open to the general public. This should include a welcome talk from the headteacher – live or pre-recorded depending on the school’s confidence in the technology and/or attitude to risk; a tour of the school and grounds (these range from Bafta-worthy, professional movies to a live lap of the school with a smart phone or tablet); ideally a fully interactive Q&A forum with senior staff, and the option to book some face time with the head, senior staff or someone relevant to your child’s interests. Be prepared for this. Much as it would at a traditional open day, taking your chance to have some one-to-one time with your preferred member of staff will allow you to ask questions relating specifically to your child and also give you the oppportunity to make a positive impression. As much as you are observing the school, the school will also be looking at you to see if you would be a good fit for their community.

We think that pupils are always the best ambassadors for their school so are pleased to see some virtual open days featuring children live (or pre-recorded) from school or their living rooms, taking part in Q&As with prospective parents. It’s never going to be the same as moving out of a teacher’s earshot at a real open day and asking your pupil guides, ‘So what’s the food really like then?’ but until normality returns and we can fill up our diaries with school visits, this as good as it’s likely to get. It’s not a real-life visit, no, but the way a school chooses to present itself online can tell you a great deal about its ethos and culture.

So, you know which schools you want to visit, what next?

  • Get organised. Make sure you have a plan. Even in the halcyon pre-Covid-19 days of being able to freely attend open days, parents viewing multiple schools would find them all merging into one when it came to drawing up a shortlist. This is one of the most important decisions you’ll ever make for your child so notes, spreadsheets, colour coding and anything else that helps keep on top of the information overload are things to consider.

  • Read up. There’s so much to read. School websites, inspection reports from Ofsted or ISI, performance charts and league tables from the government or newspapers…and of course reviews. The Good Schools Guide has been publishing impartial reviews of the UK’s top schools for more than thirty years. We’ve spent time at each of the 1,300 schools which feature in our books and on our website, interviewed every head and eaten school lunch in thousands of dining halls. So, if the pandemic means you can’t visit the schools on your list, rest assured that our expert reviewers have been there, got the jute bag and can give you the warts and all picture.

  • Make direct contact. Given the recession and Covid's toll on family finances, many independent schools are looking uneasily at their pupil numbers. Only the most illustrious and in-demand establishments (and most schools in or around London) can afford to be blasé with parental enquiries, so drop the director of admissions or registrar an email with your questions or request a phone call. They might not be able to give you lots of time but they will be keen to hear from you and their willingness to bend over backwards to help (or not) will speak volumes about the culture of the school.

  • Special needs? If you already know that your child has learning difficulties, health issues or special educational needs, ask to speak directly with the SENCo to find out how they have dealt with similar issues in the past. If you’re not reassured that they know exactly how to deal with your child’s needs, look elsewhere.

  • Gather opinions. In these difficult times, you could do worse than asking friends, online forums or social media for insight. Differing opinions are inevitable - a school can be perfect for one child but not a good fit for an other - but go into it with your eyes open (be wary of parents with grudges, though) and with some good questions, and it might leave you better equipped for when you get to speak to the schools themselves.

  • Ask the experts. If the whole experience becomes overwhelming, and you have the means, consider appointing an educational consultant to help with your search – or just guide you towards the right decision when you have done the groundwork. The Good Schools Guide education consultants know all the schools in their respective geographical areas inside and out, having visited most of them as writers, and are on hand for anything from a full school search to a 30 minute phone call to discuss your options once you have offers of places. With bespoke services for state and independent schools as well as for families moving within the UK or from overseas, it’s more affordable than you may think. Take a look at

  • Trust your instincts. Finally, remember that nobody knows your child – and your family values – like you do. League tables and exam results are important but they are not the be all and end all and don’t tell you whether or not the culture will best suit your family. Once you have your shortlist, and offers in hand, trust your instincts and choose the school where you think your child will be happiest; they are sure to thrive there.


Subscribe now for instant access to more than 1,300 reviews

Our impartial, candid school reviews have been helping parents make educational decisions for more than 30 years. To see what we have to say about the schools which interest your family, you can order one of our books from the shop or alternatively, subscribe online now to get instant access for as little as £0.29 a day. 

Most popular Good Schools Guide articles

  • Special educational needs introduction

    Need help? Perhaps you suspect your child has some learning difficulty and you would like advice on what you should do. Or perhaps it is becoming clear that your child's current school is not working for him or her, and you need help to find a mainstream school which has better SEN provision, or to find a special school which will best cater for your child's area of need. Our SEN consultancy team advises on both special schools, and the mainstream schools with good SEN support, from reception through to the specialist colleges for 19+. Special Educational Needs Index

  • Uni in the USA... and beyond

    The British guide to great universities from Harvard to Hong Kong. We tell you how to choose, how to apply, how to pay.

  • The Good Schools Guide International

    Corona Virus As a result of the coronavirus outbreak, The Good Schools Guide International offers the following guidance:  Determine the global situation and that of individual countries on government mandated school closures by accessing the UNESCO information on this link:   For updates on the medical situation, go to  the World Health Organisation website at  If you wish to contact one of our GSGI listed schools to discover their current status or any plans for alternate learning strategies, please go to our database to find email and phone numbers for each school If your company makes you brexit, The GSGI should be your first…

  • Schools for children with performing arts talents

    At specialist music, dance or performing arts schools, the arts aren't optional extras. They’re intrinsic to the school curriculum. Students are expected to fit in high level training and hours of practice alongside a full academic provision. It's a lot to ask any child to take on, but for those with exceptional performing ability this kind of education can be transformative.

  • Finding a state grammar school

      There are currently around 163 state funded grammar schools located in 36 English local authorities, with around 167,000 pupils between them. There are a further 69 grammar schools in Northern Ireland, but none in Wales or Scotland. Almost half of these are in what are considered 'selective authorities' (eg Kent and Buckinghamshire), where around one in five local children are selected for grammar school entry based on ability. The others are areas such as Barnet or Kingston, with only a few grammar schools. How to find a state grammar school Word of warning: not all selective grammar schools have…

Subscribe for instant access to in-depth reviews:

30,000 Independent, state and special schools in our parent-friendly interactive directory
 Instant access to in-depth UK school reviews
 Honest, opinionated and fearless independent reviews of over 1,000 schools
 Independent tutor company reviews

Try before you buy - The Charter School Southwark

The Good Schools Guide subscription

GSG Blog >

The Good Schools Guide newsletter

The Good Schools Guide Newsletter

Educational insight in your inbox. Sign up for our popular newsletters.

The Good Schools Guide manifesto for parents