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Ivy EducationWho are they?

Ivy Education Ltd
Elysium House
126-128 New Kings Road

Tel: 0208 123 0322

Email: [email protected]

Ivy Education Staff

Alastair Delafield, thirties, educated at St Edward's School, Oxford and Bristol University, where he read Geoscience before doing a PGCE at Bath. Taught science at Dulwich Prep London and Thomas's Clapham, after turning down the offer of Head of Science at Thomas’s Kensington 'because I liked teaching years 7 and 8 and I wouldn't have got to do so much of it'. Decided to do his own thing instead, and set up Ivy Tutors in 2010, where he still finds time to tutor in maths and science at KS2/3. Slightly grizzled, highly personable and empathetic, parents rave about him. 'Incredibly thorough, always works hard to match the tutor both to the parents' needs and to the child,' 'Very organised, very professional, always goes the extra mile,' 'Very approachable, very lovely!' 'Our stress levels have plummeted since we've been working with Alastair!' The UK was lucky to keep him, it turns out. An ardent kite-surfer in his spare time, he nearly didn't come back from a teaching job in Melbourne.

Michael Ealand acts as the company's non-executive director, and a team of specialists have responsibility for the various key stages, with Alastair himself overseeing KS3. Helene Jones and Juliet Stoker act as Educational Assessor, both of whom have a wealth of experience in special needs and learning support acquired over 20 years at London prep schools.  The company is also proud of its association with George Marsh, former headmaster of Dulwich Prep and former Chairman of the Independent Association of Prep Schools.

What do Ivy Education offer?

Tuition for entrance exams from 7+ upwards, GCSEs, A Levels, and IB, plus support with literacy, numeracy and SEN. They also offer 'workshops' during weekends and holidays for entrance exams. A broad spread of academic subjects offered includes the usual sciences, languages and humanities as well as English and Maths and, unusually, the creative arts. Courses in Advanced Reading Technique have proved successful, and online tuition in EFL for non-English speakers is on the way.

Since November 2013, Ivy Education has been offering pro bono tuition in literacy and numeracy to a cohort of children from various state schools who wouldn't otherwise get the extra help. Feedback from the schools has been extremely positive. Everyone seems to benefit from this admirable initiative. As Alastair observes, 'The children lose that defence mechanism whereby because they don't understand, they'll be disruptive.'

In fact, Ivy sees its role very much as working with schools of every kind. 'What we say to heads is that we're not trying to take anything away from what they're doing. But no matter how brilliant a teacher is, there will always be a child in every class who struggles with something. Holiday boosts by tutors, for example, enable the child to hit the ground running next term. And that helps the teacher.'

Minimum age for tutees is national curriculum Year 2 (age 6-7 years).

Ivy Education background and basics

Each student is initially assessed, and an individual education programme agreed with parents. If parents consent, the school is contacted so that Ivy can liaise with the child's teacher. ('Ninety per cent of parents are happy with this, the rest prefer us not to; we're happy to work either way.') The majority of clients are aiming at entrance to independent schools for their child, and come from the Kensington, Chelsea, Fulham and Westminster areas. A few from further afield, some of whom are looking for support for grammar school entrance. Plenty of specialist help available for SEN - 'We've placed SEN specialists in a number of schools.

Ivy draws on a pool of about 100 active tutors, and recruitment is ongoing. The company does advertise on university websites and the like, but tutors often come to them by word of mouth, particularly the primary tutors, many of whom are former teaching colleagues of Alastair's. Those tutoring the younger age groups have to be qualified teachers; for those teaching GCSE and A Level, a good degree and the right manner may be enough. ('I've refused to take on tutors who aren't sparky enough,' comments Alastair.) Everyone is thoroughly vetted and DBS-checked, and Alastair interviews them all personally for up to an hour. He seems to get it right. 'My son really respected his tutor,' 'My daughter is very fond of her tutor' 'The sessions were relaxed and sometimes peppered with laughter,' were typical parent comments. Training is offered to tutors interested in working with children with SEN.

Lots of success stories, as parents testify. 'My daughter got straight As across the board at Common Entrance, and she's on her way to Latymer Upper.' 'Ivy Education helped prepare my son for the Harrow scholarship, and he went on to do really well in the exams.' 'A huge help with the 8+ and thereafter.'

Ivy Education money and small print

Introductory joining fee is £80. Standard learning assessment (optional) £355. Tuition fees are £65-95/hour depending on the tutor. The tutor gets £37-£55. All fees inclusive of VAT. 


An established kid on the block these days and one that really impressed us with its quality and integrity. 'The staff are professional, courteous and helpful, and the tutor they sent was good fun, patient and thorough. My son learnt a lot,' said a typically satisfied parent, 'and I have absolutely no hesitation in recommending Ivy Education.'

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