About Sophie
After dipping her toes in events, print media and even beauty and aesthetics, it was a role in the not-for-profit sector that ignited Sophie's interest in education. Enter The Good Schools Guide.
Since joining the team in 2022, Sophie has been building lead acquisition channels, managing paid and organic campaigns and everything in between.
With a four-year-old daughter who has just started school and a baby boy, Sophie is well placed to understand the support parents need. From navigating school gate politics to choosing childcare settings, Sophie is ‘in the trenches’ - as goes the lovely expression! - and can empathise with challenges that arise.